Is your hotel ready for millennial traveler?

Before proceeding, let us first make sure that we are on the same page about who he was referring to when using the expression "millennial traveler".

Millennials, also referred to as the Y generation or the next generation, are the people who were born between the early 1980s and early 2000s. They make up about 20% of international travelers and it is estimated that by 2020, they will account for over 320 million international flights.

Miss. Those are some amazing numbers out there! No wonder hotels take advantage of them with everything they have. But despite all their efforts, do hotels really have what the millennials want? Do they even know what the Millennials are looking for?

If you are not quite sure, let me leave some hints on your way

Tip # 1: Technology is the power of their lives

Technology to Millennials What is water for fishing – life itself. The privileges that most of us consider good – the Internet, Wi-Fi, and high-speed mobile data – are essential to their way of life.

What does this mean for hotels?

According to the report, nearly 71% of Millennial travelers considered free wireless internet access an important factor when choosing a hotel. Even hotels, pull up your socks and put technology in place for them. Or maybe they will go up to your competition and book a room with them.

Tip # 2: Millennials love their smartphones

"Technology at your fingertips" is a term taken seriously by Millennials. He will likely go for hours without food and water, but not without checking his smartphone. He works, plays, chats, networks, writes emails, watches videos, and stays up to date with the news using his phone. Other more complicated procedures like booking tickets, making hotel arrangements and paying bills can also be handled efficiently with his phone.

What does this mean for hotels?

It is absolutely essential that hotels invest in high-end mobile technology, starting with a website that adapts to different screen sizes and resolutions. With more than half of the Millennial travelers using mobile devices to discover and book hotels, the hospitality industry pays a heavy price for not investing in a responsive mobile phone website. You may also want to consider getting an app for your hotel, to facilitate functions such as mobile check-in, check-out, payments, and loyalty points exchange.

Tip # 3: Millennials "Social" Creatures

The Y generation is often criticized for ignoring the forms of social interaction that their parents were fond of. They are considered aloof, predicate, a little social. But the truth is that Millennials tend to communicate with each other, not in ways that are familiar to us. The online world, especially social media, is a priority in their social lives. Facebook, Twitter, WhatApp, GChat, and Snapchat are a place to comment, check, upload photos, start chats, and share details of their lives.

What does this mean for hotels?

Since social media is one of the biggest factors influencing the millennium, hotels must make a concerted effort in order to have a presence on different platforms. In fact, they should bypass the featured Facebook and Instagram page and build an online community. Reach your audience, engage them, solve their problems, and let them leave reviews. An active social media profile inspires confidence between the millennials and is likely to win brownie points in the long run.

Tip # 4: Millennials place great faith in peer review

Generation R is a lot suspicious and they can identify a marketing gimmick of one mile. For this reason, they rely heavily on "peer review" to gather information about the place. Whether they're buying a new gadget or trying out a restaurant in the neighborhood, you'll see them flock to reviews before they decide to do anything. They consider it a real and real source of information. You can be 100% sure that they will read about your hotel before they decide to stay there.

What does this mean for hotels?

Do not try to care or trick the millennial traveler. All of your online properties (website, blog, and social media profiles) must display accurate information accompanied by recent photos. If you are making an offer or discount, set the terms in black and white. Encourage your visitors to leave a review for you on platforms like Trip-advisor or your Facebook page; motivate the process, if you have to. If you receive a negative review, take steps to address it and resolve the situation.

Millennials don't expect you to be flawless. However, they expect you to be transparent and honest. Mistakes are an inevitable part of your field, and if you have taken every possible step to correct the problem, you will be forgiven. Otherwise, you will find yourself at the receiving end of a bad review that has been posted for the whole world to see.

Tip # 5: Millennials in Bleisure

Generation Y is relatively unaccustomed to responsibilities at home and more open to making business trips. However, unlike the previous generation, approximately 62% of Millennial travelers will extend their business license to explore the place and gain cultural experiences.

What does this mean for hotels?

Gone are the days when the solitary office in the hotel room took care of the "business needs" that travelers had. Millennials don't like working inside their rooms. This is the generation that goes out to the cafe to sit with their laptops and work for hours. The concept of "third space", independent of home and office, has been popularized by them. Design hotel lobby groups to meet this demand, so that when you have to search for a place to work, you will not have to go far.

Tip # 6: The Millennials are looking for real experiences

Although similar to their interest in the cyber world, Millennials are always looking for unique and meaningful travel experiences. They want their stay to be personalized and never miss an opportunity to learn something of value. Not satisfied with reaching high places from a tourist destination, they are eager to interact with the locals and enjoy immersing themselves in a variety of cultural experiences.

What does this mean for hotels?

Reject a cookie cutter approach to the services that you provide to your guests. Offer them a real travel experience, immersive, interactive and direct experience. Don't just take them on a regular tour that shows the city behind the bus parts or car window. Take them to meet the local artisans, explain the way to the bar and an underground corner, and expose them to interesting customs and traditions. This is the only way to add real value to their lives and create a life-long experience they cherish.

There is no denying that the millennial generation is leading the hospitality industry with all its might. They already represent a third of the hotel's guests in the world, and by 2020 the number is expected to rise to 50 percent.

To keep pace with increasing demands, hotels must be ready to develop and reinvent themselves. They have to set aside traditional methods of work, review their marketing strategy, and organize unique experiences for Generation Y.

Besides, it is in its best interest that hotels reach their game. By updating their offerings, hotels remain relevant within the industry and equipped to handle ever-changing requirements. Millennium travelers are the cash cow every industry has dreamed of, and by catering to them, hotels have guaranteed strong returns for the next few decades, at least.